by Stoffel | Jun 11, 2026 | Biases, Investing
Most people believe they know their risk tolerance. They completed a questionnaire, answered questions about hypothetical market drops, chose a profile – conservative, moderate, aggressive – and moved on. The problem is that questionnaires measure what you think you...
by Stoffel | May 7, 2026 | Biases, Decision Making, Investing
In 1875, an Ohio farmer named Samuel Benner published a chart that claimed to predict the future of financial markets. It was based on the price cycles of cast-iron. One hundred and fifty years later, that same chart – the Benner Chart – still circulates on social...
by Stoffel | Jan 27, 2026 | Biases, Decision Making, Financial Literacy, Wealth
Defining “enough” is the key to lasting wealth and peace of mind. In The Psychology of Money, Morgan Housel makes a simple but profound point: People who don’t know when they have enough will never feel wealthy. It sounds obvious. But it’s one of the most...
by Stoffel | Oct 23, 2025 | Biases, Decision Making
In the world of investing, confidence can be both a superpower and a silent killer. We admire those who act decisively, but when decisiveness is based on illusion rather than knowledge, the results can be disastrous. One of the most studied psychological biases that...
by Stoffel | May 22, 2025 | Biases, Decision Making, Investing
Few books have had as profound an impact on the way we understand human behavior, especially in the context of decision-making, as Thinking, Fast and Slow by Daniel Kahneman. Published in 2011 and based on decades of psychological research (including his work...
by Stoffel | May 1, 2025 | Biases, Decision Making, Investing
Imagine losing $100. Now imagine finding $100. Which experience feels stronger? If you’re like most people, the pain of losing that money hits twice as hard as the pleasure of gaining it. This psychological phenomenon is known as loss aversion, one of the most...
